Social media comes in many different shapes and forms. The basic concept upon which all instances of social media rely is that users can create and share content with other users, easily and instantly and generally speaking, social media allows content accessibility to all.
The clearly example in this story is car company with Super Bowl, constructor to release some example advertising on internet and when have Super Bowl compete show broadcast live. They have 2 week for advertising on every media. Moreover on compete day the car company investment high value, pay the money for extensively videos about Super Bowl.
Super Bowl popular and interesting from the owners product in survey quantity of the people that come to watch advertising while competitive game and then you will be back to buy it again and again so it's usually advertising.
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