Corporate crises often result i negative publicity, threatening the image of the company. T present study investigate the effect of company reputation for social responsibility prior to crisis event, response to a crisis event and responsibility for the event on overall consumer regard for the firm. In part experimental test of image restoration strategies conceptualized in the literature. Each of the three factions was found to exhibit a significant main effect for the crisis scenario
Responsibility explained the largest proportion of variance and response explained the least. An unexpected finding was that an inappropriate response by a "bad" company resulted in an increase in regard toward the firm, whereas the same response by a "good" company resulted in a decrease in regard for the firm.
The problem about relationship of labor and employees just one of the a lot of problems Wal-Mart that facing ,but Wai-mart still operate a largest private company in America, from problem and mistake in corporate we will see Wal-mart get many lessons from part to now a day and then they develop communication strategy for build a good quality and good foundation to themself,organization and populations in the country.
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